In 1990, Manuel found his calling in Communications Science, majoring in marketing and advertising.
Soon after starting his professional career Manuel was already involved in the planning of media for offline campaigns in Portugal for major household brands, both national and international. As his experience grew, so did his responsibilities and passion.
In the mean time, this thing called the Web came of age, and Manuel became an early, eager adopter and evangelist. Little did he know the impact this new medium would have in his future.
Eventually these two worlds – Marketing and the Internet – converged and Digital Marketing was born. Manuel's career gravitated happily to this new medium and today he works exclusively in this field, having achieved several relevant certifications.
Former employers include Labelium, FullSIX, The Grand Union and Mediaplanning. In various capacities he has worked brands such as:
LVMH, the L’Oréal Group, Citibank, tmn, Canon, Nokia, IKEA, Roche, Hyundai, Lufthansa, Repsol and Nestlé, among others.